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Retail & E-commerce

Fashion Online Storefront POC E-commerce Store Development

The brand needed a proposal-ready store experience that could present runway-led products, editorial content, and collection browsing without looking like a generic theme.

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Fashion Online Storefront POC

Client

Fashion Apparel Brand

Industry

Retail & E-commerce

Service

E-commerce Store Development

Stack

Shopify, Shopify OS 2.0, Liquid

01

Challenge

The brand needed a proposal-ready store experience that could present runway-led products, editorial content, and collection browsing without looking like a generic theme.
Fashion Online Storefront POC — slide 2
Fashion Online Storefront POC — slide 3
02

Build

We customized the storefront structure, collection templates, product paths, filters, editorial sections, and assisted-shopping entry points around how buyers browse apparel.

03

Outcome

The team received a usable commerce proof that showed product discovery, content, cart paths, and assisted-shopping hooks in one store journey.

Deliverables

What the system does — functionality shipped.

  • Built a storefront proof-of-concept with collection architecture, product filtering, buyer-friendly product paths, journal content, wishlist behavior, quick-add affordances, and technical hooks for assisted shopping.

Technologies

ShopifyShopify OS 2.0LiquidDawn customizationProduct filtersCollection templatesWishlist UXQuick addJournal templatesAI chat entry points

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